New mother Holly Madison reveals she is regaining figure with $80 compression belt

She's already lost 30lbs since giving birth almost four months ago.
But in a bid to lose her remaining post-pregnancy pounds, Holly Madison, 33, has turned to a compression belt device - which promises to help women get rid of their 'mommy tummy'.
The Belly Bandit - costing between $50 and $80 - is designed to be worn for six to eight weeks post birth.

Slimming effect: Holly Madison poses wearing a Belly Bandit, a compression belt designed to help new mothers regain their pre-pregnancy figure

It helps new mothers regain their figure by 'body shaping' through the application of 'medical-grade' pressure.
The compression also helps to flush body fluids away from the skin and reduce swelling, according to the makers.
Holly and her club promoter boyfriend Pasquale Rotella welcomed their daughter Rainbow Aurora in March.

No need to breath in: The former Girls Next Door was photographed on Wednesday in Las Vegas buying the contraption which promises to helps get rid of the 'mommy tummy'

Following the instructions: Holly, who gave birth four months ago, sits pretty with the belt fastened around her

The former Girls Next Door star and ex-girlfriend of Hugh Hefner was only too happy to try the device on for size as she shopped in Las Vegas on Wednesday.
Holly was seen strapping herself into the belt in front of the cameras, before later emerging in a summery blue dress, wearing the Belly Bandit underneath.
The showgirl has taken a relaxed approach to getting back in shape after putting on 40lbs throughout her pregnancy.

Look, it works: To prove the point she changed into a pretty blue dress, wearing the Belly Bandit underneath

'Who cares if I still need to lose 10 pounds?' she recently told Life & Style magazine. 'I've been really healthy and done the best I could. I'm really proud of how I look right now.'
While mother-of-one Holly seems happy enough to lend her name to the Belly Bandit brand, one celebrity who wasn't was Jessica Alba.

Meet my baby: Holly recently posed for a set of pictures with her adorable little girl, Rainbow Aurora

Alba, who has three children with her husband Cash Warren, settled a lawsuit out of court with the company last year after accusing it of using her name without permission to promote a range of post-pregnancy products.
At the time TMZ reported that Belly Bandit offered cash and agreed to stop using Jessica in a bid to lure clients.

In October 2011, Alba sued in excess of $1million for using her name and image on their website.

At the time, Alba alleged: 'Defendant has knowingly and intentionally misappropriated and used the well known and internationally recognised name, image, likeness and photograph of Alba to market and sell Defendant’s Belly Bandit post-pregnancy clothing and accessories... '

It seems Jessica didn't take kindly to the fabrication a fictitious testimonial, as well as Belly Bandit's claims: 'Jessica Alba’s #21 Secret for a fast Post Pregnancy Slimdown!'

Pre-baby body: Holly seen here posing in a bikini at a party in Las Vegas back in 2009